The group's composition and the group discussion are carefully planned to create a nonthreatening environment in which people are free to talk openly.The group has a trained leader, or facilitator.The main difference is the group has a specific, focused discussion topic.How are focus groups different from regular "groups"?Ī focus group is different in three basic ways: It convenes a group of prospective neighbors. An agency wants to open a group home for developmentally disabled adults in a quiet residential area.What do they think of the programs being offered? What are their own suggestions and ideas? A focus group of senior citizens meets at the new senior center.Parents share their views on local child care programs, and on what could be done to improve them. A focus group of parents of preschoolers meets to discuss child care needs.It is used to learn about opinions on a designated topic, and to guide future action. Learn how to plan, prepare, conduct, and use focus group results to receive qualitative data for deeper understanding of community issues.Ī focus group is a small-group discussion guided by a trained leader.
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